Google Inc.

Bryan McQuade

Daniel John Zigmond

Jason S Bayer

Greg Hecht

Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.

Advertisement transcoding and approval

Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.

Impression based television advertising

Methods, systems, and computer-readable medium for latency reduction on Hypertext Transfer Protocol (HTTP) servers using User Datagram Protocol (UDP) are disclosed. In situations where a client needs to establish a new TCP connection to submit an HTTP request to a server, the client sends the HTTP request in a UDP datagram to the server while the TCP connection establishment is in progress. The server starts anticipatory construction of a response upon receipt of the HTTP request in the UDP datagram. After the TCP connection is established, the client sends and the server receives the same HTTP request in one or more data packets through the newly established TCP connection. In response to the receipt of the HTTP request through the newly established TCP connection, the server sends the pre-constructed response to the client through the TCP connection. HTTP response time can be reduced up to one round-trip time.

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Concord, MA, United States of America

Bryan McQuade