Acxiom Corporation

Bryan Donovan

Brandy Walsh

Geri Paquette

Todd Thomas

A computerized system automatically ensures that data from a data partner has been ethnically sourced. The system reviews websites associated with URLs provided by the data provider, and privacy policy data is extracted and captured. A keyword set is used to analyze the privacy terms of websites associated with the URLs. URLs associated with websites that ethically collect data are stored in a URL database, or the URLs are given a flag or score, such that these URLs need not be checked each time a new data partner identifies these URLs as the source of its data. The system may periodically re-check the URLs to ensure that no changes have been made to the corresponding website's data collection practices.

System and method for ethical collection of data

A computerized system automatically ensures that data from a data partner has been ethically sourced. The system reviews websites associated with URLs provided by the data provider, and privacy policy data is extracted and captured. A keyword set is used to analyze the privacy terms of websites associated with the URLs. URLs associated with websites that ethically collect data are stored in a URL database, or the URLs are given a flag or score, such that these URLs need not be checked each time a new data partner identifies these URLs as the source of its data. The system may periodically re-check the URLs to ensure that no changes have been made to the corresponding website's data collection practices.

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Holden, MA, United States of America

Bryan Donovan