Microsoft Technology Licensing, LLC

Bruno Pereira Medeiros

Lawrence Yuan

Stephen Philip Hiller

Benjamin Lai

Wynn Chen

John Reilly

Vidya Chandrasekaran

Techniques for onboarding users to various product features are described. According to various embodiments, information identifying a set of candidate onboarding content items associated with an email type of an email to be transmitted to a particular member of an online social network service is accessed. Thereafter, a first subset of the candidate onboarding content items is removed from the set, responsive to determining that the particular member has already been onboarded to products associated with the candidate onboarding content items in the first subset. Further, a second subset of the candidate onboarding content items is removed from the set, responsive to determining that the particular member has previously viewed and not interacted with the candidate onboarding content items in the second subset. A specific onboarding content item is then dynamically selected from the remaining set of candidate onboarding content items.

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Bruno Pereira Medeiros