Invidi Technologies Corporation

Other

Sedna Patent Services, LLC

Bruce J Anderson

Daniel C Wilson

Patrick Michael Sheehan

Michael G Cristofalo

David Downey

Daniel A Boulet

Alden Lloyd Peterson, Ii

Howard Fiderer

Michael Cristofalo

Justin J Anderson

Thayne J Anderson

Sharyn L Drasner

Nadine Lamont

Patrick Sheenan

Audrey E Anderson

Arthur L Greenberg

Alden Lloyd Peterson

Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

Targeting content based on location

Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

National insertion of targeted advertisment

Systems and methods presented herein generally provide for the compensation of asset providers and/or communications network providers for the non-consumption of assets provided with programming. In this regard, when users elect not to consume the assets associated with the programming, the asset provider loses the opportunity to present their assets to such non-consuming users and is thereby injured in relation to the price they have paid for the delivery of their assets. In one arrangement, a reporting module at a customer device is operative to identify when a user skips an asset and report that skip event to the network. This information may then be utilized to adjust the bill of the asset provider and/or to bill the user associated with the skip event.

Verifying and encouraging asset consumption in a communications network

Specific transmission mechanisms and processes are provided to support real-time addressable asset delivery in satellite broadcast networks including satellite television networks. A satellite network () includes a satellite () that transmits a satellite transmission () to a terrestrial receiver (), such as a satellite dish. The satellite dish () is associated with a UED () such as a television with a set top box. The satellite transmission () includes a number of MUXs (). One or more of the MUXs () includes a programming channel and associated asset channels. Addressable asset options can be delivered at UEDs by hopping from a programming channel to an asset channel at an asset delivery opportunity.

Satellite switching for addressable asset delivery

An addressable asset system () includes user equipment devices (UEDs) (), a cloud decisioning system (CDS) () and a business data management system (BDMS) (). The BDMS () collects information that is used by the CDS () to manage delivery of assets by the UEDs (). In an exemplary network architecture, the CDS () is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED () by a digital content management(DCM) system () and certain assets are separately delivered to the UED () by the asset download network (AND) (). This allows the CDS () to remain independent of the network of the UED () such that the CDS () can operate across networks.

Managing addressable asset campaigns across multiple devices

A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input () to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request () to an RFI data center. The RFI data center also receives asset data () from an asset database so as to associate the RFI input () with a particular asset. An RFI request () can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information () back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (). The digital set top box may also record inputs from the user to verify consumption of assets and track data requests. Using this information, the RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

Request for information related to broadcast network content

National insertion of targeted advertisement

A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and/or data requests. Further, the RFI data center or RFI platform may be used to collect consumer behavior information, including purchasing decisions made by the user after consumption of assets, and correlate the consumer behavior information with the user's verified asset consumption.

Universally interactive request for information

An addressable asset system () includes user equipment devices (UEDs) (), a cloud decisioning system (CDS) () and a business data management system (BDMS) (). The BDMS () collects information that is used by the CDS () to manage delivery of assets by the UEDs (). In an exemplary network architecture, the CDS () is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED () by a digital content management (DCM) system () and certain assets are separately delivered to the UED () by the asset download network (ADN) (). This allows the CDS () to remain independent of the network of the UED () such that the CDS () can operate across networks.

Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.

Targeted impression model for broadcast network asset delivery

A system and associated functionality are disclosed for managing and monitoring the delivery of assets to network users to comply with campaign specifications. The system is largely independent of content/asset delivery mechanisms, and thus facilitates management and monitoring of asset delivery with respect to a single device or multiple devices, including, multiple devices of multiple networks or modalities, e.g., a television, a laptop and a tablet.

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Chesterfield, NJ, United States of America

Bruce J Anderson