Zefr, Inc.

Brock C Luker

Neal W Williams

Trygve J Jensen

An illustrative method for generating earned media includes collecting publisher descriptor data from a plurality of publishers, storing the descriptor data in a computer-readable memory, gathering at least one marketing parameter from a marketer and storing the at least one marketing parameter on the computer-readable memory. The method further includes retrieving, with a computing device, the descriptor data and the at least one marketing parameter from the computer-readable memory and filtering the plurality of publishers by applying the at least one marketing parameter to the descriptor data to produce qualified publishers. The qualified publishers are then presented with content from the marketer for dissemination to an audience of the qualified publishers. A system for generating earned media is also presented.

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Provo, UT, United States of America

Brock C Luker