Wp Company, LLC

Brittany Pableo

Jeffrey Mark Turner

Aram Jason Zucker-Scharff

Matthew Philip Lemieux

Hongliang Eric Lin

Amanda Hicks

Christian Derrick Walls

Techniques for dynamic digital advertising are disclosed. In one particular embodiment, the techniques may be realized as a dynamic advertising method comprising: receiving, by a computer processor associated with a dynamic advertising device, from a client device, first advertising content information including timepoint data for a playback event associated with first advertising content of a first advertising slot on a webpage; configuring, by the computer processor, a recall request for the first advertising content, the recall request including identification data associated with the first advertising content and specifying a timepoint obtained from the timepoint data; receiving, by the computer processor, from the client device, first advertising content resume request; and requesting, by the computer processor, for the client device, using the recall request, timepoint-configured first advertising content having a playback start time equal to the timepoint.

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Washington, DC, United States of America

Brittany Pableo