Amazon Technologies, Inc.

Brian Warren

Nathan Ross Mueller

Aaron Michael Strom

A user device such as a tablet may present search results. Filters may be applied to filter the search results. The filtered search results may include indicia that identify that the filtered search results have been filtered and that individual items within the filtered search results correspond to the applied filter. The indicia may fade out over time as the applied filter expires. The filtered search results may also include the individual items that do not correspond to the applied filter. These individual items may have different indicia applied to them, so as to differentiate them from individual items that do correspond to the applied filter. By providing the indicia, a user is provided with a visual confirmation that the search results have been filtered, what filter has been applied, and a differentiation between the individual items that do and do not correspond with the applied filter.

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Edmonds, WA, United States of America

Brian Warren