Blackarrow, Inc.

Brian T Duersch

Oleg B Rashkovskiy

Matthew E Wong

Thomas J Morgan

A system includes a cache, coupled to a receiver, to store received content and advertisements. An interface in the receiver detects the occurrence of an advantageous condition during the play of content retrieved from the cache. The receiver locates one or more advertisements in the cache, and enables the display of a user interface in place of the content so long as the advantageous condition is detected. The user interface includes selectable indicia of the located advertisements and an indicia of the content. The interface is adapted to locate one or more advertisements using markers that are inserted into the content by the interface, and pointers to the one or more advertisements associated with the markers, the pointers having a stored association to the markers.

Providing content interruptions

A system includes a receiver to receive content and an advertisement. The system further includes a cache, coupled to the receiver, to store the content and the advertisement. An interface in the receiver receives an updated advertisement and updating instructions, the updating instructions to enable the receiver to replace the stored advertisement with the updated advertisement. The receiver detects a starting point of the advertisement and creates a marker and inserts it into the content to indicate said starting point, and stores the advertisement from the content to a memory storage location separate from the content, and creates and stores a pointer to the memory location. The interface detects a user-initiated pause in the viewing of content, retrieves the updated advertisement from storage, and provides a user interface that enables the user to view the retrieved advertisement for as long as the viewing of the content remains paused. The receiver is configured to overlay the retrieved advertisement with material descriptive of upcoming content in the received content.

Growing community of inventors

Mountain View, CA, United States of America

Brian T Duersch