Hulu, LLC

Brian Soebekti

Hua Zheng

Richard W Tom

Jean-Paul Colaco

Jason A Kilar

Wing Chit Mak

Xin Jin

Eric I Feng

Jessica Page Ivy

Robert Masao Wong

Thomas C Tate

Bryon Edward Schafer

A method transmits configuration information including a set of events that define when a media program player should send information regarding playback of an advertisement during an advertisement break in a media program. Also, the method transmits, to the user device, advertising control options configured to be output on the user device. A user selection for a control option in the advertising control options is received from the user device, wherein the control option controls sending of an advertisement to the user device during the advertisement break. The method then receives advertisement viewing data describing a viewing of the advertisement on the user device, wherein sending of the advertisement viewing data by the media program player is triggered based on an event in the set of events occurring at the media program player.

Media player configuration to provide viewing data feedback

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements. In one embodiment, the method receives an identification of the media program to be sent to the user device, transmits metadata defining an advertising break having at least one advertisement opportunity within the media program, at the advertisement opportunity, transmits advertising control options, receives a user selection for the advertising control options, sends the advertisement to the user device according to the user selection for the advertising control options, receives advertising viewing data describing the streaming of the advertisement to the user device, and stores the advertisement viewing data.

Method and apparatus for providing directed advertising based on user preferences

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program provider to improve the advertising experience.

Providing a survey during an advertisement opportunity to improve advertising experience

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.

Method and apparatus for permitting user interruption of an advertisement and the substitution of alternate advertisement version

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Toronto, Canada

Brian Soebekti