Hallmark Cards, Inc.

Brian Russell Palmer

Craig William Cayce

John VanDyke Stram

Danell M Oliver-Collins

Derek Lai Keung Pong

When displaying products on a display hook, labels associated with the products are oftentimes presented via a label holder affixed to the display hook. Because various display hook structures exist, an interchangeable label holder can be utilized to adjoin to the various structures. Accordingly, in one embodiment, a label holder is adapted for being affixed to both a cylindrical-shaped crossbar and a display plate crossbar of a display hook. The rear face of the interchangeable label holder includes first brackets and second brackets adapted for receiving either the cylindrical-shaped crossbar or the display plate crossbar. The rear face of the interchangeable label holder also includes a first securing element and a second securing element functional for receiving lateral edges of the display plate crossbar to restrict lateral movement of the label holder. The front face includes an edge extending substantially perpendicular from the face with a plurality of label securing elements extending inwardly to retain a label in the label holder.

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Kansas City, MO, United States of America

Brian Russell Palmer