Bally Gaming, Inc.

Lnw Gaming, Inc.

Brian P Moyles

Larry J Pacey

Matthew John Ward

Jeffrey Lee Allen

Scott Alan Massing

A wagering game system configured to perform operations to transmit to a mobile device, via a wireless communication device of the gaming system, an offer for presentation via the mobile device in response to detecting that the mobile device is located at a casino. The offer is associated with a wagering game machine within the casino. The operations can further include detecting, via an electronic tracking device associated with the wagering game machine, an electronic identifier provided from the mobile device. For instance, the mobile device can provide the electronic identifier to the wagering game machine. The operations can further include associating, via an electronic processing unit of the gaming system, the offer with the wagering game machine in response to detecting the electronic identifier.

Mobile device applications for casinos

A wagering game system and its operations are described herein. In some embodiments, the operations can include determining that a mobile device, associated with a player, is brought to a casino. The mobile device runs an application that may have been downloaded and installed on the mobile device prior to the mobile device being brought to the casino. The operations can further include generating an offer to perform an activity within the casino. The award is attainable via performance of the activity. The operations can include providing information about the offer to the mobile device. The mobile device presents the offer via the application. The application can specify the award and the activity to perform. The operations can further include detecting performance of the activity via player input via one or more wagering game machines within the casino, and providing the award in response to the performance of the activity.

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LaGrange, IL, United States of America

Brian P Moyles