Wells Fargo Bank, N.a.

Brian Mooneyham

Chris Cox

Michelle D Green

Manuel Jasso

Ryan Van Oss

Aaron Armstrong

A computer-implemented method for analyzing a user session within an online environment includes receiving, by a path analysis computer system, usage data related to a user session within an online environment, wherein the usage data includes a plurality of events occurring within the user session, and generating, by the path analysis computer system, a plurality of user paths for the user session based on the usage data, including generating a separate user path beginning with each of the plurality of events. Each of the user paths is generated by selecting one of the plurality of events as a starting event, and arranging the plurality of events subsequent to the starting event in order of occurrence, such that the user path includes the starting event and each of the subsequent events up to and including a final event.

Systems and methods for online user path analysis

Systems and methods that facilitate capturing web analytics data are disclosed. One example method can include the acts of receiving a web page request from a client computer and providing the requested web page to the client computer. The requested web page can include one or more analytics tags. The method can also include capturing at least one of client side information, performance of, or one or more user interactions with the web page and providing the captured information to a web server associated with the web page. These interactions can include user actions that do not include a call to a web server, such as actions that occur during an AJAX flow.

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Waxhaw, NC, United States of America

Brian Mooneyham