The Nielsen Comapny (us), LLC

Brian Fuhrer

Albert T Borawski

Marie Kramer

Alexander Pavlovich Topchy

Morris Lee

Molly Poppie

David J Kurzynski

Balachander Shankar

Sandeep Tapse

James Petro

Paul Donato

Joseph Gregory Milavsky

John Charles Coughlin

Jason Olmsted

Benjamin Wood

Kevin Rini

Joseph Wyatt Brewer

Jill J Jones

Arun Ramaswamy

David Henry Harkness

Kamal Nasser

Methods, apparatus, and systems to collect audience measurement data are disclosed. An example system includes at least one non-transitory machine readable storage medium including instructions which, when executed, cause a machine to at least: generate behavior data developed during a first time period based on first media data and user data corresponding to one or more users of a household, the user data to include demographic information for the one or more users associated with the household, identify second media data during a second time period different than the first time period, the second media data identified without identification of the one or more users of the household, and associate the demographic information to the second media data based on the behavior data generated during the first time period associated with the one or more users.

Methods, apparatus, and systems to collect audience measurement data

Methods, apparatus, systems, and articles of manufacture are disclosed that determine a penetration and a churn of a streaming service. Example apparatus disclosed herein includes processor circuitry to instantiate at least interval determination circuitry to determine an interval between the first tuning event and the second tuning event, the first and second tuning events corresponding to streaming of media in a first household using the streaming service via a media device, characterization circuitry to characterize a status of the first household as subscribed when the interval satisfies a threshold, aggregation circuitry to aggregate statuses of households over a time period, the households including the first household, and penetration determination circuitry to generate first analytical data based on a number of subscribed statuses per a total number of households at a timestamp, the timestamp within the time period.

Methods, apparatus, and articles of manufacture to determine penetration and churn of streaming services

Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to implement flexible commercial monitoring for television audience measurement are disclosed. Example television audience measurement systems disclosed herein include a flexible commercial detector to detect whether a first watermark decoded from a television program broadcast signal is a bridge watermark that indicates a portion of the television broadcast signal including the bridge watermark is associated with a flexible commercial insertion event, the flexible commercial insertion event corresponding to insertion of a flexible commercial in the portion of the television broadcast signal. Disclosed example television audience measurement systems also include a commercial metric calculator to credit audience exposure associated with the portion of the television broadcast signal to a flexible commercial crediting metric in response to a determination that the first watermark is the bridge watermark.

Flexible commercial monitoring

Methods, apparatus, systems and articles of manufacture to identify media sources are disclosed. Example apparatus disclosed herein include an exclusivity determiner, a unique asset identifier, and a signature matcher. The exclusivity determiner is to determine whether media is exclusive to a provider. The unique asset identifier is to associate a first signature of the media with the provider if the media is exclusive to the provider. The signature matcher is to identify the provider based on a second signature, the second signature matching the first signature, the second signature extracted from media presented at a media presentation location.

Methods and apparatus to identify streaming media sources

Methods and apparatus for pre-scaling media content to facilitate audience measurement are disclosed. An example method includes encoding a media content sample in accordance with a first encoding configuration and playing the encoded sample. The example method also includes attempting to detect the codes in the sample, and computing a ratio between the codes encoded in the sample and the codes detected when the sample is played.

Systems and methods to pre-scale media content to facilitate audience measurement

Methods and apparatus are disclosed to identify users associated with device application usage. A disclosed example method involves obtaining demographics of persons to participate in a panel for an audience research study, identifying a set of applications to be monitored, providing devices associated with the persons in the panel with a meter to record usage of the applications and with a user-to-application associator, the user-to-application associator to define associations between the applications to be monitored and the persons associate with the device before the applications are launched, receiving data from a first one of the devices identifying a first one of the persons as a primary user of a first one of the applications in the set of applications, receiving data from the first device identifying usage of the first application, and associating the demographics of the first person with the usage of the first application.

Methods and apparatus to identify users associated with device application usage

Methods, apparatus, and systems to collect audience measurement data are disclosed. Disclosed example systems include first means for processing to collect (i) first media identification data corresponding to a first time period and (ii) second media identification data corresponding to a second time period after the first time period, the first media identification data and the second media identification data associated with a monitored location and second means for processing to develop behavior data based on the first media identification data and people meter data collected during the first time period with a people meter associated with the monitored location, the people meter to be deactivated during the second time period and identify an audience member associated with the second media identification data based on the behavior data and without access to any people meter data corresponding to the second time period.

Methods, apparatus, and systems to collect audience measurement data are disclosed. Disclosed example systems include a first processor to collect (i) first media identification data corresponding to a first time period and (ii) second media identification data corresponding to a second time period after the first time period, the first media identification data and the second media identification data associated with a monitored location. Disclosed example systems also include a second processor to (i) develop behavior data based on the first media identification data and people meter data collected during the first time period with a people meter associated with the monitored location and (ii) identify an audience member associated with the second media identification data based on the behavior data and without access to any people meter data corresponding to the second time period.

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Palm Harbor, FL, United States of America

Brian Fuhrer