Amazon Technologies, Inc.

Brian Fergus Burns

David Neil Turner

Alistair Francis Smith

Reginald Jassal

Martin Christopher Hare Robertson

Simon Lloyd Spencer

Guy Adam Taylor

Systems and methods are disclosed for providing composite content, such as video content, by compositing. A template content may be received and may have one or more color blocks. One or more drop-in content sets may each have one or more drop-in content that correspond to the one or more colors of the template content color blocks. The one or more color blocks of the template content may be replaced with its corresponding drop-in content from one of the one or more drop-in content sets to generate a composite content. Furthermore, the composite content may have demographic, geographic, and/or behavioral parameters associated with it to enable targeting the composite content, such as in the form of advertisements and/or product or service recommendations, to one or more users.

Growing community of inventors

Scotland, United Kingdom

Brian Fergus Burns