Adobe, Inc.

Brian D Herring

Steven R Kusmer

Kevin G Wallace

King Rhoton

Michael Peter Thompson

Hal R Schectman

Dietrich W Schultz

Marshall Bessieres

Jianmin Wu

James McTiernan

A software module is presented that enables a user to efficiently switch between interacting with a content object in a first context and a second context. Information from the first context is used when switching to the second context and vice versa, thereby decreasing the overhead associated with switching contexts. In one embodiment, the content object is an HTML file, the first context is the file as it appears in a web browser, and the second context is the file in editable format. In one embodiment, when the web browser is directed to a 'context-switch URL,' a modified web server extracts information from the context-switch URL and switches the context from the first context to the second. In one embodiment, a person initiates a context-switch by pushing a button on the web browser. This causes a context-switch URL to be generated and directs the web browser to the context-switch URL.

Dual context interaction with a content object for facilitating content creation and software development

Systems and methods are described that provide for generating ordered search results based on dynamic web analytics data that allows a resulting list of records that is responsive to a query to be ranked in a fashion that improves user satisfaction and conversion success rate. The system interrogates a target website to build a database of products and services. The individual pages/products in the database of products and services are ranked based on analytics data. Responses to searches of the target website are ordered as list of records that reflects the analytics data, which improves the ordering of the list of records based on criteria such as web page popularity, product popularity, or conversion success rate. Further embodiments provide for the generation of appropriately ordered search engine feed data based on the ranked database of products and services for the target website as well as the generation of search engine sitemaps with an appropriate priority attribute based on the analytics data.

Analytics based generation of ordered lists, search engine feed data, and sitemaps

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Durham, CA, United States of America

Brian D Herring