Oracle International Corporation

Brian Culler

Michael James Strutton

James V Anderson

Mehrshad Setayesh

Timothy P Mccandless

Noah Horton

Chad Estes

John Benjamin Nolt

Horace Williams, Ii

Kimberly Ann Wolfe

Andrei Erdoss

John Schult

Jason C Reynolds

Jon M Lee

Erick J Schmitt

Melinda M Weathers

Erica M Stanley

Geoffrey Hom

Gregory K Dunn

Wenchang Yan

Matt White

Sriti Kumar

Reginald R Bradford

Andrew Robert Dorr

Robert M Maury

Biju George

Patricia Pichardo

Paul M Broft

Reza Parang

Joe Kearney

Maria Fernanda Diaz-Arscott

Maria F Arscott

Jeff Condit

Luis M Caballero

Nancy M Lim

Micah Z Wedemeyer

Systems and methods for evaluating the effectiveness of social media pages. Users of social media systems review and publish various kinds of content on social media pages, including various messages, audio clips, video clips, polls, web links, etc. A social media page evaluation system hosted on a physical server or a cloud receives a social media page that is to be evaluated, and provides results of an evaluation process. The evaluation process involves processing of various criteria and parameters that characterize engagements and interactions between users of social media pages. Results of an evaluation process include qualitative and quantitative attributes in connection with evaluating the effectiveness of published content on social media pages. Such results are useful for purposes of enriching content in social media pages, resulting in greater network traffic due to increased engagements and interaction among users of social media pages.

Systems and methods for determining value of social media pages

Disclosed is an approach for implementing a system, method, and computer program product for performing social marketing using a cloud-based system. The approach is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform analysis upon that data. A social marketing campaign can then be generated and implemented in an integrated manner using the system. This permits realtime reaction to trends, with rapid ability to react to opportunities in the marketplace.

Method and system for implementing a cloud-based social media marketing method and system

Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.

Systems and methods for managing content associated with multiple brand categories within a social media system

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Atlanta, GA, United States of America

Brian Culler