American Express Travel Related Services Company, Inc.

Brian Charles Bender

David S Bonalle

Rajendra R Rane

Mehmet E Dedeoglu

Patrick R Lowery

Tamara F Odinec

Irfan S Pirmohamed

Gail Renee Richards

Richard A Chinitz

Michael W Hoherchak

Lynne Madorsky

The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.

Targeted and neutral advertising

The present disclosure includes a system, method, and article of manufacture for spend based targeting. In various embodiments, the system may transmit, to a third party system, a spend data file associating a first party cookie ID with spend data, as well as a first party cookie ID and/or a third party cookie ID to a web client. The web client may transmit the first party cookie ID and/or the third party cookie ID to the third party system, and the third party system may generate a look alike model for targeting advertisements to the web client based on the spend data file and clickstream data associated with the web client. In various embodiments, the third party system may match the third party cookie ID with the first party cookie ID in the spend data file, which may associate a customer with a segment.

Systems and methods for digital spend based targeting and measurement

Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer.

Systems and methods for determining ad impression utility

A system and method for calculating savings using a savings calculator for calculating savings realized over a period of time for several travel-related categories of expenses using respective pre-defined formulas and for producing a savings summary report and worksheets.

System and method for calculating savings

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New York, NY, United States of America

Brian Charles Bender