Iqvia Inc.

Quintiles Ims Incorporated

Brian Caruso

Christopher Hahn

Stephen Sisk

Cassie Wallender

Saqib Rokadia

Some implementations may provide a method for conducting a marketing campaign, including: providing a user interface to a marketing professional; receiving, via the interface, input from the marketing professional prescribing a sequence of at least three steps for engaging at least one target customer, the sequence comprising: a start step corresponding to a beginning point for the at least one target customer to enter into the sequence, at least one end step corresponding to a finishing line for the at least one target customer to complete the sequence, at least one step for communicating information to the at least one target customer for the at least one target customer to progress through the sequence; subsequent to determining that the sequence of steps is valid, receiving an instruction from the marketing professional to launch the sequence; and in response to the received instruction, launching the sequence to conduct the marketing campaign.

System and method for strategizing and executing marketing campaigns

Methods, systems, and apparatus, are described, including computer programs encoded on a computer storage medium, for managing migration of data. The methods, systems, and apparatus may include actions of enabling a server to operate in different states. Generally, the different states of the server may enable code on client devices to be gradually updated from using data stored in an old database to using data stored in a new database in a different format, while enabling the server to continue responding to requests for data from client devices.

Growing community of inventors

Seattle, WA, United States of America

Brian Caruso