Salesforce Com, Inc.

Salesforce, Inc.

Saleforce.com, Inc.

Brian Brechbuhl

Daniel Wilson

Zach Franken

Kelson Morgan Jones

Elena Carter

Christopher Dalzell

Douglas R G White

David Adam Randall

Jerry W Richardson

Yacov Salomon

Kexin Xie

Vitaly Gordon

Shubha Umesh Nabar

Shrestha Basu Mallick

Leah McGuire

David Yourdon

Michael Jones

Trent Albright

Leslie Fine

Sheng Loong Su

Todd Swardenski

Armita Peymandoust

John Grotland

Rick Munoz

Xiuchai (Meko) Xu

Zhao Jin

A document object may be transmitted to a plurality of user devices. The document object may include at least one field for display of a content object of a group of content objects. The field may be associated with an identifier corresponding to the group of content objects. When the document object is accessed, then the access may trigger a request to a server, which may select a content object of the group of content objects using a content object identification function. The content object identification function may be dynamically updated based at least in part on the document object being accessed by one or more of the plurality of user devices. Responsive to the request, a unique content object identifier corresponding to the selected content object may be transmitted to the user device and displayed at the accessed document object.

Dynamically updating distributed content objects

A database server may receive or monitor user engagement metadata corresponding to a plurality of communication messages transmitted to the users. The database server analyzes the metadata to determine optimal transmission frequencies for digital communication messages based on engagement rates received in the user engagement metadata.

Communication frequency optimization

A method for improving mass messaging in an electronic messaging system includes receiving recipient data describing a response of each of one or more recipients to receiving a prior message, generating predictor data based on the recipient data, where the predictor data indicates a plurality of predictors of recipient behavior in response to a message, identifying one or more top predictors of recipient behavior, the one or more top predictors being selected from among the plurality of predictors based on preferred recipient behaviors, generating, for each of the one or more recipients and from the recipient data, one or more predictive scores for each combination of top predictor and recipient, and assigning, based on one or more predictive scores of a specific recipient, the specific recipient to a specific persona, wherein the specific persona describes an expected behavior of the recipient.

Predictive scoring and messaging in messaging systems

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Carmel, IN, United States of America

Brian Brechbuhl