Adobe, Inc.

Omniture, Inc.

Brett Michael Error

Christopher Reid Error

Catherine Jen Wong

John Raymond Pestana

Richard Zinn

Dipendra Malhotra

Michael Paul Bailey

Brian Curran

Alex T Hill

Chris Error

John Vandermay

Joshua G James

Chris Luby

A system displays and filters reports including website vitiation data in response to receiving user input. The system allows users to launch various reports onto a workspace and filter the entire result set by selected criteria. The system allows the user to specify and configure segments while viewing reports, simply by clicking next to the desired criteria within the report alone or in combination with various keyboard functions. Filtered reports can be further adjusted per additional filters and criteria. The results are returned virtually instantaneously, enabling users to analyze the effects of combinations of factors.

One-click segmentation definition

A method and system for the efficient customization of website tracking data includes a data collector with a user interface for assigning custom events and attributes to events occurring on a website. The data collector receives custom tracking data from the website in response to the occurrence of an event to be tracked. Customization of tracking data is achieved through the use of an embedded tracking code and associated data collection file. The embedded tracking code is configured to report tracking data customized for the website. The data collection server is configured via a graphical user interface to receive and store the customized tracking data. A configuration string from the data collector is inserted into the data collection file on the web site. In this manner, the data collection server and website is customized to collect customized tracking data efficiently without assistance from others.

Custom event and attribute generation for use in website traffic data collection

A system for classifying and managing keywords across multiple campaigns comprises a classification manager, a bid management system, a web analytics tool and a search engine. The classification manager interfaces with the bid management system and the web analytics tool to provide user interfaces for reviewing data about specific keywords across multiple campaigns. The classification manager includes a classification keyword repository, a classification creation module, a classification measurement module and a classification user interface module for generating the user interface. This is particularly advantageous because statistics corresponding to keywords can be classified across multiple campaigns to provide greater flexibility in the analysis of web data. The present invention also includes a novel method for the classification of keywords across multiple campaigns.

Classification and management of keywords across multiple campaigns

Node sequence data, such as website visitation records, are filtered, analyzed, and summarized in reports. An administrator can designate particular target paths of interest in terms of a checkpoint node sequence. Node sequences are filtered based on the checkpoint node sequence, without regard to any additional or tangential nodes appearing in the sequences. In addition, node sequences can be specified in terms of specific nodes of interest along with wild cards. Reports depict the relative frequency of occurrence of node sequences using visual indicators such as line thickness and/or color.

Capturing and presenting site visitation path data

Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit web-beacon plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file or similar component. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their size, behavior, namespace, and the like.

Web-beacon plug-ins and their certification

Multiple selected checkpoints define a group of paths represented in an analytics database. One or more events which appear between the multiple checkpoints on each of a plurality of the paths are identified as common bridge events. Path analysis information is then output, such as a bridge event analysis including a list of website visitor common bridge events that are ranked by their frequency of appearance, the frequencies calculated without regard to where each visitor event appears on a given path.

Bridge event analytics tools and techniques

Two selected checkpoints define a group of paths represented in an analytics database. One or more events which appear between the two checkpoints on each of a plurality of the paths are identified as common bridge events. Path analysis information is then output, such as a bridge event analysis including a list of website visitor common bridge events that are ranked by their frequency of appearance, the frequencies calculated without regard to where each visitor event appears on a given path.

A system and method provide a summary comparison of data. The summary may compare filtered and unfiltered data or one set of filtered data to another. The system presents a status pane or window to a user in conjunction with filtered data that is dynamically updated to correspond to the data. A summary of the filtered data is available for display side by side with other filtered data or unfiltered data. The reports and summary are dynamically updated.

User interface providing summary information or a status pane in a web analytics tool

Website administrators can specify page groups and/or single pages as checkpoint nodes for site analysis reporting purposes, and can configure the system of the invention to provide information as to a particular visitation path through the checkpoints. Any group of pages can be designed as a single checkpoint node for website traffic analysis and reporting purposes. Page groups can be used in place of or in addition to individual web pages in any context where site traffic analysis is being presented or performed.

Page grouping for site traffic analysis reports

Tools and techniques are provided to assist detection of invalid clicks in website activity data. A system calculates or otherwise obtains a historic click quality characterization based on historic web analytics data. The system then identifies a click quality anomaly in the website activity data, namely, a departure from the historic click quality characterization. The identified anomalies may then be used to help guide searches for invalid clicks.

Qualification of website data and analysis using anomalies relative to historic patterns

A distributed, redundant, multi-homed system collects and aggregates website usage information. Two or more data collection nodes, preferably situated in diverse locations, efficiently collect and time-stamp information from users in a wide variety of geographic locations. Data collected by the individual data collection nodes is aggregated at a master processing center, sorted according to time stamps, and subjected to statistical analysis in order to generate complete and accurate reports regarding website traffic.

Distributed data collection and aggregation

In some embodiments, provided is a method that includes storing, by a profile repository service, respective profile information for one or more users. The method includes receiving, by the profile repository service, permissions input from a particular one of the one or more users specifying content of the particular user's profile information accessible to content providers. Further, the method included receiving, by the profile repository service, a request from a content provider for profile information for the particular user, wherein the content provider is distinct from the profile repository service. The method also includes providing, by the profile repository service in response to the request, profile information for the particular user to the content provider, wherein the profile information is provided according to the permissions input from the particular user, and wherein the profile information is used to generate content delivered to the particular user remotely from the profile repository service.

Systems and methods for permissions-based profile repository service

Systems and methods enable displaying an indication of traffic quality. The system retrieves keyword or other traffic data for at least one keyword associated with at least one search engine. The system compares the traffic data for a first time period to the traffic data for a second time period, according to one or more date ranges and other parameters selected by a user for each time period. As a result of the comparison, an indication of the traffic quality associated with a disparity between the first time period data and the second time period data, if any, is displayed.

Growing community of inventors

Orem, UT, United States of America

Brett Michael Error