Kimberly-Clark Worldwide, Inc.

Brett David Sengbusch

Jeffrey Dean Lindsay

William James Raynor, Jr

Angela Kay Klim

George Murray Heinz

Glenn George Schroeder

Kelly Loren Phillips

A method and system for predicting the profit attributable to a proposed sales promotion of a product, wherein the product has a wholesale price and a manufacturing cost per unit sales, including establishing a base volume for sales of the product in the absence of promotions; determining a sales lift for the plurality of single promotions; and correlating the sales lift with promotion information to provide a sales lift model. The method and system also include proposing a promotion having a cost per unit sales for a promotion time period and having a planned sale price for the product; applying the sales lift model to the proposed promotion to predict sales of the product for the promotion time period; and calculating manufacturer profit based upon the product's predicted sales, cost per unit sales for promotion, wholesale price, and manufacturing cost per unit sales during the promotion time period.

Business planner

System for predicting sales lift and profit of a product based on historical sales information

Growing community of inventors

Oshkosh, WI, United States of America

Brett David Sengbusch