Outbrain Inc.

Brent Allen Walker

Gregg Freishtat

Paul Edward Kaib

Joshua Michael Hofmann

Embodiments of the invention can provide systems and methods for identifying and measuring trends in consumer content demand within a vertical network of websites and related content. In one embodiment, a method can include receiving content from webpages in at least one vertical; receiving data associated with a plurality of selected keywords associated with the at least one vertical, wherein one or more associations between at least a portion of the plurality of selected keywords can be generated; receiving session data associated with a plurality of consumers accessing content in webpages in the at least one vertical; determining third party data associated with the plurality of consumers accessing at least a portion of webpages comprising at least one of the selected keywords; and aggregating, based at least in part on the third party data, session data associated with visits to the webpages comprising at least one of the selected keywords.

Growing community of inventors

Marietta, GA, United States of America

Brent Allen Walker