Google Inc.

Breen Baker

Aaron Malenfant

Bradley David Townsend

Jason Fedor

Madhu Kallazhi Vasu

Jackson Roberts

John Charles Simone

Arthur Weinberger

Ronak Parpani

Sean Michael Harrison

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, that protect analytics for resources of a publisher from traffic directed to such resources by malicious entities. An analytics server receives a first message that includes an encrypted token and analytics data for a publisher-provided resource. The token includes a portion of the analytics data and a trust score indicating a likelihood that activity on the resource is attributed to a human (rather than an automated process). The analytics server decrypts the token. The analytics server determines a trustworthiness measure for the analytics data included in the first message based on the trust score (in the decrypted token) and a comparison of the analytics data in the first message and the portion of the analytics data (in the decrypted token). Based on the measure of trustworthiness, the analytics server performs analytics operations using the analytics data.

Data integrity

Growing community of inventors

Redwood City, CA, United States of America

Breen Baker