Retail Capital LLC

Brad Garon

Zhen Zhao

Sourabh Jha

Jack Mansueti

Haley Lyon

Minyang Jiang

A computer server system and method are disclosed for personalization and customization of search results and search result rankings, such as for Internet searching. A representative server system comprises: a network interface to receive a primary query and transmit a plurality of secondary queries and search results; a data storage device storing a vector database; and one or more processors configured to generate the secondary queries, using the primary query and using responses received to prior secondary queries; to select and concatenate responses to the secondary queries; using a vector formed from the response concatenation, to perform a vector search of the vector database and obtain associated classifications or categories; to filter and rank the associated classifications or categories to generate and output personalized search results and search result rankings comprising one or more associated classifications or categories corresponding to the primary query.

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Huntington Woods, MI, United States of America

Brad Garon