Twitter, Inc.

Boris Logvinskiy

Gabor Cselle

Tural Badirkhanli

Carl Joseph Blubaugh

Nassar Stoertz

Michael Anderson

Yuan Ren

Adam Morgenlender

Kelcey Chan

Nathan Shayefar

Andrew He

Steffan Chartrand

A method of placing advertisements involves sending, from a device, a request for at least one ad position, receiving, in response to the request, ad positioning information specifying an ad position in a stream and a related content position in the stream, determining, by the device, that a related content item is present in the stream, and overriding, by the device, the ad positioning information by placing an advertisement associated with the related content in the related content position within the stream.

Ad placement in mobile applications and websites

A method for operating a server system. The method includes: receiving, by the server system, a request for a plurality of assets in a first format to fill an ad unit, in an application executing on a mobile device, with a native advertisement; receiving, by the server system and from an ad source over a network, ad content in a second format; converting, by a converter of the server system, the ad content in the second format to the plurality of assets in the first format; and sending, by the server system, the plurality of assets to the application, where the application fills the ad unit with the native advertisement including at least one of the plurality of assets.

Native advertisements

Growing community of inventors

San Francisco, CA, United States of America

Boris Logvinskiy