Meta Platforms, Inc.

Facebook, Inc.

Blake Cutler

Yo-Tzu Yeh

Mihika Kapoor

Joseph Kennedy

Andrew James Taylor

Andew James Taylor

Duylinh Nguyen

Peter Jongin Lee

Andrea Mittelstaedt

Display screen or portion thereof with a graphical user interface

The present disclosure is directed toward systems, computer-readable media, and methods for generating a personalized selfie reaction-element in connection social media content. For example, the systems and methods described herein generate a personalized selfie reaction-element including a multi-media item and one or more elements and/or enhancements. The systems and method described herein can then provide the personalized selfie reaction-element for use in connection with various types of social media content including communication threads, ephemeral content, posts, and direct messages.

Generating customized, personalized reactions to social media content

The present disclosure relates to systems, non-transitory computer-readable media, and methods for generating and maintaining group messaging threads associated with ephemeral content. For instance, the disclosed systems can facilitate the creation of ephemeral content including a customizable group messaging graphical element associated with the ephemeral content the enables users to join a group messaging thread associated with the ephemeral content. In addition, the disclosed systems can generate user requests to join the group messaging thread based on user interaction with a group messaging graphical element within ephemeral content and can present the requests to the creator of the ephemeral content. Accordingly, in various embodiments, the disclosed systems can facilitate group messaging threads between creators of ephemeral content and users that view the ephemeral content via associated group messaging graphical elements.

Generating and maintaining group messaging threads for ephemeral content

Growing community of inventors

Santa Monica, CA, United States of America

Blake Cutler