Level 3 Communications, LLC

Bill Hopkins

Jin-Gen Wang

Steven P Higgins

David Reisfeld

An embodiment of a system for managing delivery of content to end users includes a semantics generator configured to generate name/value pair semantics for name/value pairs that can be included in flexible tokens, a semantics publisher configured to publish the name/value pair semantics in a menu, wherein the name/value pair semantics are selectable, a flexible token interpreter configured to interpret name/value pairs included in flexible tokens according to the name/value pair semantics, the flexible token interpreter further configured to determine responses to content requests based on the name/value pairs included in flexible tokens, and an edge server configured to generate token-dependent responses to content requests based on determined responses from the flexible token interpreter.

Flexible token for use in content delivery

An embodiment of a method includes receiving a content request including a first set of attribute values, using at least one of the attribute values from the first set of attribute values to determine a second set of attribute values, traversing a hierarchy of decision nodes, wherein each decision node implements business logic based on one of the attribute values from the first set of attribute values or the second set of attribute values, and generating a decision from a last node in the hierarchy, wherein the decision dictates how to respond to the content request.

Growing community of inventors

Brighton, CO, United States of America

Bill Hopkins