Google Inc.

Beverly Yang Wong

Glen M Jeh

Vinod Ramachandran Marur

Shu Niu

Nam Hoang Mai

Karen Yao

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.

Dynamic content item creation

A method, system, and graphical user interface for alerting a computer user to new results for a prior search are disclosed. One aspect of the invention involves a graphical user interface on a computer that includes a plurality of links recommended by a search engine for a computer user. The plurality of links are determined by the search engine by: producing search results by rerunning a plurality of search queries that have been performed previously for the computer user; and evaluating the produced search results to select search results that meet predefined search result selection criteria. At least one of the criteria is based on Internet usage data for the user.

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San Francisco, CA, United States of America

Beverly Yang Wong