Google Inc.

Benyu Zhang

Vivek Raghunathan

Aranyak Mehta

Rajat Bhattacharjee

Information regarding display of selected content items in assigned slots is provided. The information is based on a selected template that includes areas for groups of slots for related content items, such as content items that are targeted to a common targeting object. Candidate content items, identified based on targeting or other distribution information, are assigned to selected slots to determine at least part of the information regarding display of the selected content items.

Dynamic content aggregation

A search system server routes a given query to devices that create a response to the query. For query processing, a mixer server determines a sequence in which various servers are called, formats requests, and aggregates data obtained from the various servers. A query reviser creates various different queries that differ from, but are based on, the given query and prior queries submitted by a same user that submitted the given query or location information associated with the user. Portions of content are incorporated into the search results page including content selected based on the given query and based on the various different queries. A visual representation of the various portions of content within the search results page is generated. A display of a client device that submitted the given query is updated to present the search results page including the visual representation of the various portions of content.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting additional queries having a greatest commerciality, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and an associated additional query to a client device to be displayed along with search results associated with the initial query.

Presentation of content items in view of commerciality

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting a first additional query and a second diverse additional query, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and associated additional query to be displayed at a client device along with search results associated with the initial query.

Query suggestions with high diversity

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, identifying one or more content items for each query, forming a content block, balancing each content block, and providing, for each query, a content block along with search results associated with the initial query for display or other processing by a device.

Balancing content blocks associated with queries

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting additional queries having a greatest utility, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and an associated additional query to a client device to be displayed along with search results associated with the initial query.

Query suggestions with high utility

Methods, including computer programs encoded on a computer storage medium, for enhancing selecting of relevant and diverse advertisements by selecting additional queries relating to an initial query, and by filtering additional queries and their associated advertisements.

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Fremont, CA, United States of America

Benyu Zhang