Adobe, Inc.

Bennie N Boone, Ii

Herbert Wolfram

Christopher Samaniego

Mark B Howard

Venkatesh Kumar

Jennifer A J Jolliffe

A content management system may generate a single content entity to manage multiple bitrate encodings for multiple content consumption platforms. A content management system may receive master content from a content creator/provider. Multiple bitrate encodings of the master content may be generated for consumption on multiple content consumption platforms. A single content entity identifier may be created to identify as a single content entity the generated bitrate encodings. The single content entity may be published to a content delivery system. The content delivery system may receive requests from content consumption devices for the content entity. A content delivery system may dynamically generate a content manifest to be sent to the content consumption device for use in streaming the content entity.

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Elk Grove, CA, United States of America

Bennie N Boone, Ii