Digital Envoy, Inc.

Benjamin Lutch

Robert B Friedman

Sanjay M Parekh

Neal K Tibrewala

A method and server for generating an IP address profile are provided. The method may include first gathering information about an IP address associated with an Internet user based at least in part on the Internet user's activity with respect to one or more Internet sites. The information may be stored in a database in association with the IP address, and a profile associated with the IP address may be generated based at least in part on the stored information. At some point, a request may be received for the profile from a web server in response to the Internet user requesting access to an Internet site associated with the web server. In response, the profile may be transmitted to the web server, such that the web server can dynamically alter one or more configurations of the Internet site based at least in part on the profile.

Method and system for generating IP address profiles

A method and server for providing geo-targeted content delivery are provided. The method may include receiving, by a web server, a request for information from an Internet user; determining, by the web server, a geographic location of the Internet user; and tailoring information provided to the Internet user based at least in part on the geographic location of the Internet user. Determining the geographic location of the Internet user may involve obtaining a route through the Internet to a target host for an IP address associated with the Internet user, wherein the route may include one or more intermediate hosts; deriving a geographic location of one or more of the intermediate hosts within the route; and automatically determining the geographic location of the Internet user by analysis of the route and the geographic location of the one or more intermediate hosts.

Method and system for geo-targeted content delivery

A traffic manager determines the geographic locations of end points on Internet traffic and routes the traffic in the most efficient manner. A set of analyzers may be disposed to analyze the network, such as the geographic locations of nodes in the network, latency times and speed between nodes, available bandwidth, etc. The traffic manager obtains this intelligence on the network from the analyzers and routes traffic accordingly. The traffic manager considers not only the most direct route but also considers the speed, available bandwidth, and reliability of the routing. The traffic manager can be disposed any within the network, such as part of DNS service or as an HTTP redirect. Thus, the traffic manager can be implemented in routers, switches, sprinklers, load balancers, DNS server, or other servers. In modeling the network traffic and behavior, the traffic manager may simply portions of the network and employ probability and statistics in approximating the network behavior.

Geo-intelligent traffic manager

A method of determining a geographic location of an Internet user involves determining if the host is on-line, determining ownership of the host name, and then determining the route taken in delivering packets to the user. Based on the detected route, the method proceeds with determining the geographic route based on the host locations and then assigning a confidence level to the assigned location. A system collects the geographic information and allows web sites or other entities to request the geographic location of their visitors. The database of geographic locations may be stored in a central location or, alternatively, may be at least partially located at the web site. With this information, web sites can target content, advertising, or route traffic depending upon the geographic locations of their visitors. Through web site requests for geographic information, a central database tracks an Internet user's traffic on the Internet whereby a profile can be generated. In addition to this profile, the central database can store visitor's preferences as to what content should be delivered to an IP address, the available interface, and the network speed associated with that IP address.

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Mountain View, CA, United States of America

Benjamin Lutch