Facebook, Inc.

Tapjoy, Inc.

Benjamin Lewis

Lee Charles Linden

Dwight Crow

Peng Fan

Jonathan Shottan

Deborah Liu

Neville S Bowers

Stephanie Shum

Mary Ku

Stephen James McCarthy

Ryan Allen Johns

Ryan Johns

Stephen Mccarthy

Lee Linden

Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

Providing insights to a merchant

Embodiments of the present invention relate generally to marketing products through a social networking system. More specifically, one or more embodiments of the present invention relate to allowing social networking users to purchase products through the social networking system and to add products to shopping carts associated with third-party merchants.

Systems and methods for using a social networking system to purchase products

Systems and methods for using a social networking system to add products to shopping carts of third-party merchants

One or more embodiments of the disclosure provide systems and methods for improving a user experience related to interacting with content using multiple client devices and/or mediums. For example, a persistent activity system can receive activity data for a user from a client device. The persistent activity system can generate state information based on the received activity data. Further, the persistent activity system can provide the state information to another client device and/or medium to enable the user to seamlessly resume the user's activity on the other client device and/or medium.

Providing persistent activity sessions across client devices

The present disclosure relates, in part, to an advertisement system that provides for the augmentation of social networking profiles with information derived from user activity associated with third-party content outside of a social networking system. The augmented profiles of users may be analyzed and compared to identify targeted advertisement opportunities for one or more users. The advertisement system can analyze the augmented profiles of one or more users to identify look-alike product advertisement opportunities, look-alike user advertisement opportunities, as well as various remarketing, reminders, and cross-device marketing opportunities.

Expanded tracking and advertising targeting of social networking users

In a system and method for monitoring application installations, a reference to download an application is transmitted to a client device. Communication between the client device and an application server providing the application downloadable by the client device is facilitated. Execution of the application by the client device is detected, and a determination of the installation history of the application on the client device is performed. Reward data is associated with the client device for a first installation of the application on the client device.

System and method for rewarding application installs

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San Francisco, CA, United States of America

Benjamin Lewis