Under Armour, Inc.

Ben Finnigan

Murtaza Ali

Jeremy Zedell

Mary Lawyer

Methods, apparatus, computer applications, and systems are provided for enabling identification of content to be compiled into a shopping application at a user device. In one embodiment, a general layout for a number of content modules to be displayed and identifying information for content to be inserted are provided from a network server to a user device, the user device then calls the appropriate content and utilizes the layout to generate a page for display to the user natively. One specific variant, activity and profile data collected at the user device via a separate application may be stored at the network and used to select content by the server.

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Baltimore, MD, United States of America

Ben Finnigan