At&t Intellectual Property I, L.p.

At&t Global Network Services Slovakia, S.r.o.

Barton K Hawkins

Gregory O Harp

Craig Arthur Klein

Joseph Eric Sineath

Larry B Pearson

Filip Benuska

Maureen Folkerts

Aspects of the subject disclosure may include, for example, a method in which a processing system obtains data regarding location and trajectory of a prospective advertising viewer, and monitoring the activity and physical environment of the viewer. The method also includes predicting a future condition of the viewer, and predicting a time, location and duration of an exposure of the viewer to an advertising display, in order to define an advertising placement window. The method also includes predicting a level of viewer attention to the advertising display while within the placement window. The method further includes predicting an effectiveness of advertising content exposure to the viewer, based on the advertising content and the predicted attention level; offering an ad placement in the advertising placement window to an advertising entity; and placing an advertisement provided by the advertising entity in accordance with the advertising placement window. Other embodiments are disclosed.

Advertising placement based on viewer movement

A controller for use in a supplemental response system can include an initiation module that receives a communication from a primary response system. The controller can also include an interpretation module that receives the communication from the initiation module and that interprets the communication to determine a description of attention required by the source. The controller can further include a locating module that identifies a target region based on the first location of the source, and that identifies the supplemental responding entity at a second location within the target region based on the description of the attention required by the source. The controller can also include a communication module that transmits a request to a communication system of the supplemental responding entity at the second location within the target region.

Systems and methods for providing supplemental assistance

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San Antonio, TX, United States of America

Barton K Hawkins