Emc IP Holding Company LLC

Barry William Heller

David I Dietrich

Beibei Yang

Ronald Wilfred Reidy

A dynamic content controller is configured for communication with one or more data sources. The dynamic content controller comprises an analytics engine and a personalization engine coupled to the analytics engine. The analytic engine is configured to analyze multiple types of disaggregated data collected from the one or more data sources during a current content browsing session. The personalization engine is configured to adapt content to be presented based at least in part on the analysis of the disaggregated data. The adaptation of the content to be presented is performed during the current content browsing session.

Dynamic content control in an information processing system

A dynamic content controller is configured for communication with one or more data sources. The dynamic content controller comprises an analytics engine and a personalization engine coupled to the analytics engine. The analytics engine is configured to analyze cultural data collected from the one or more data sources during a current content browsing session. The personalization engine is configured to adapt content to be presented based at least in part on the analysis of the cultural data. The adaptation of the content to be presented is performed during the current content browsing session.

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Medway, MA, United States of America

Barry William Heller