Ebay, Incorporated

Barb Chang

Alvaro Bolivar

Raghav Gupta

Ken Sun

Alan Lewis

Alec Reitter

A computer-implemented system and method for keyword extraction are disclosed. The system in an example embodiment includes a keyword extraction component to extract relevant keywords from content of a web page, to identify items relevant to the extracted keywords, and to rank the relevant items.

System and method for keyword extraction

A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to receive from a consumer application a request for activation of a keyword extraction service via an application programming interface, the request including an identity of a content source, the request further including an identification of a particular extraction process to be used by the keyword extraction service on the identified content source; determine if the keyword extraction service has already processed the identified content source and retained extracted keywords in a data store; extract keywords from the identified content source using the particular extraction process identified in the request; and make the extracted keywords accessible to the consumer application.

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San Francisco, CA, United States of America

Barb Chang