Johnson & Johnson Consumer Companies, Inc.

J&j Consumer Companies, Inc.

B Todd True

David Hu

Package

Formation of an 'organically'-shaped feature on an otherwise abstract-shaped package. In particular, an organic or human anatomical feature is provided on an otherwise inanimate shape. More particularly, a package, such as a bottle, having a non-representational form (in other words, a package not shaped to resemble any particular form existing in nature) is provided with a feature specifically designed to resemble a form in nature or 'organic' form. In an exemplary embodiment, the form in nature (or &#x201c;organic&#x201d; feature) is a &#x201c;baby fat crease.&#x201d; In particular, a crease is provided on the package to mimic the look of a baby fat crease. The geometry of the crease as well as the geometry of the package are optimized to achieve the desired organic look or effect.

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Maplewood, NJ, United States of America

B Todd True