Yume, Inc.

Yume Networks, Inc.

Ayyappan Sankaran

Jayant Kadambi

Vijay Kaushik

Yogesh Dandekar

Murali Shankar

Ayusman Sarangi

Jayan R Ramankutty

Matthew D Shaver

Sachin Gupta

Halim Damerdji

Priya Wasnikar

Rajesh Krishnan

A system for reducing data center latency including a webserver having a processor, a memory system controller, external memory, cache memory including a plurality of cache blocks, where each cache block includes provider parameters and at least one user identifier (ID), and program memory including code segments executable by the processor. In an embodiment, the webserver receives a request sent by a requestor having requestor parameters including at least a requestor ID and a user ID, identifies a predictive cache block set; formulates a reply based, at least in part, upon a probability that a number of replies associated with a user ID of the predictive cache block set will exceed a frequency floor number within a predetermined period of time; and sends the reply to the requestor.

System and method for reducing data center latency

A system and method for identifying household users of electronic screen devices includes a server system having a digital processor, non-transient computer readable media, and a database. The computer readable media includes program instructions executable on the digital processor for: (a) retrieving from the database a stored IP address and requestor attributes associated with an advertisement (ad) request of a requestor; (b) storing an ad request that is likely of a residential origin in an IP Bucket; and (c) assigning a household identifier (HID) to the IP Bucket if it qualifies as a household.

Systems and methods for identifying household users of electronic screen devices

A system and method leverage survey data to segment viewers to associate the viewers to television programs. The viewer associations resulting from classification are advantageously employed by advertisers to increase the penetration of the advertising to the consuming public, cost effectiveness of the advertising, brand acceptance, and the like, by targeting the classified viewers through the associated content provider websites.

Proxy channels for viewing audiences

A video player device obtains a run-time SDK from a CDN server when it is time to display a video Ad and makes an Ad request to an Ad server via the network interface using the run-time SDK. A video player displays an Ad on the screen that is received as an Ad response. In a first example embodiment, the device includes an SDK Native Library which, when initialized, downloads an HTML SDK from the CDN server. In a second example embodiment, the device makes a VAST request to the CDN server, where a VAST response includes a VPAID wrapper containing a run-time SDK as a VPAID creative. The VAST response is parsed and the VPAID creative is then loaded and invoked by VPAID APIs of the run-time SDK.

Run-time SDK integration for connected video players

The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.

Systems for associating advertising with internet content

A system and method for displaying a multimedia content over a network is provided. The multimedia content comprises a standard-content part and a customized-content part. The customized-content part comprises one or more multimedia components. The method comprises the steps of selecting one or more of the multimedia components based on a predetermined set of preferences to obtain a multimedia component set comprising one or more multimedia components. The method further comprises customizing dynamically one or more of the multimedia components belonging to the multimedia component set based on the predetermined set of preferences. Thereafter, the method integrates the multimedia components to obtain the customized-content part. Further, the customized-content part is associated with the multimedia content and the multimedia content is displayed with the customized-content part.

System and method for displaying a customized multimedia content

Methods for associating advertisements with content

The present invention provides method and system for categorizing a content published on Internet. The method comprising gathering one or more feeds associated with the content. The method further comprises extracting contextual information from the one or more feeds. Thereafter, the content is categorized into one or more general web-based categories belonging to a set of general web-based categories. The categorizing step further comprises performing a semantic analysis of the contextual information that yields a keyword string. The content is classified into the one or more general web-based category based on the keyword string. Finally, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based category is translated to a pre-defined category that is relevant to an end user.

Method for categorizing content published on internet

A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content () received from a plurality of content providers, determining a set of rules based on a criterion () and sending the content and the set of rules () separately. At a receiver end, the set of rules are applied to the content () to obtain a resulting content and the resulting content is displayed () on a display unit.

Method and system to enable dynamic modification of metadata in content

Method for associating advertisements with relevant content

A method and a system for securely transmitting a digital content in a digital right management (DRM) network, the method comprising partitioning the digital content into a plurality of fragments. The method further comprises associating each fragment with a license key. Each fragment is encrypted with the corresponding license key and are sent to an electronic device in response to receiving a request for the digital content.

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San Jose, CA, United States of America

Ayyappan Sankaran