International Business Machines Corporation

Ayush Dubey

Kuntal Dey

Sougata Mukherjea

Malolan Chetlur

Vikas Agarwal

Sumit Mittal

Pradipta De

Techniques, systems, and articles of manufacture for mobile web adaptation techniques. A method includes determining a user preference value for each of multiple items of web content to be loaded onto a mobile device of the user; determining a content provider preference value for each of the multiple items of web content to be loaded onto at least the mobile device of the user; for each of the multiple items of web content to be loaded onto the mobile device of the user, combining (i) the corresponding user preference and (ii) the corresponding content provider preference value, thereby generating a combined value; and loading the multiple items of web content to the mobile device of the user in order of highest combined value to lowest combined value.

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Ithaca, NY, United States of America

Ayush Dubey