Transform Sr Brands LLC

Avishay Lavie

Ofer Egozi

Gadi Lifshitz

Moran Benisty

Yossi Shmueli

Systems and methods are disclosed that provide an integrated user interface experience with third party applications selected by a user and accessed as part of a web site such as an e-commerce web site, for example. In some embodiments, systems and methods are disclosed that support access to additional user selected functionality on top of a web site platform. This allows third-party developers, who can be different from the web site operator and/or sponsor, to inject content and capabilities into a web site.

Applications on top of a web site

An integrated user interface that provides an enriched and enhanced end-user experience is enabled via the seamless addition of applications selected by the end-user and accessed as part of a web site. Additional services, features and capabilities that are not provided by the core web site technology may be provided by third-party developers, to inject content and capabilities into the web site. The third-party developers may add pages inside of an existing web site to display end-user selectable elements, and to display various forms of content in web pages of the web site.

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Tel Aviv, Israel

Avishay Lavie