Snap Inc.

Amazon Technologies, Inc.

Austin Reiter

Shree Kumar Nayar

Changxi Zheng

Arun Asokan Nair

Abhay Doke

Vinod Krishnan Kulathumani

Systems and techniques for displaying advertisements on a digital display and gathering impression and view data related to the advertisement that may be used to refine or score the advertisements for greater effectiveness. The impression and view data may be used to identify effective portions of advertisements and subsequently to train a machine learning model to predict impression data for advertisements that may be used to iteratively improve the advertisements.

Advertising evaluation using physical sensors

Method of performing acoustic zooming starts with microphones capturing acoustic signals associated with video content. Beamformers generate beamformer signals using the acoustic signals. Beamformer signals correspond respectively to tiles of video content. Each of the beamformers is respectively directed to a center of each of the tiles. Target enhanced signal is generated using beamformer signals. Target enhanced signal is associated with a zoom area of video content. Target enhanced signal is generated by identifying the tiles respectively having at least portions that are included in the zoom area, selecting beamformer signals corresponding to identified tiles, and combining selected beamformer signals to generate target enhanced signal. Combining selected beamformer signals may include determining proportions for each of the identified tiles in relation to the zoom area and combining selected beamformer signals based on the proportions to generate the target enhanced signal. Other embodiments are described herein.

Acoustic zooming

Growing community of inventors

Southport, CT, United States of America

Austin Reiter