Catalina Marketing Corporation

Aubrey Cheung

Satish Gopalakrishnan

William Geffert

The invention relates to systems and methods of selective auditing of mobile commerce baskets based on real-time behavior, profile information, event information, and/or other information in self-scan and other self-serve retail systems. The system may make a comprehensive, real-time, audit decision based on various risk factors that indicate a probability that a given shopping trip in a self-scan system includes a scan error. The audit decision may be parameterized such that different risk factors may be considered and weighted/prioritized with respect to other risk factors. For example, audit parameters may be used to determine which risk factors are used when processing the audit decision. The system may keep track of purchases, audits, and audit results in order to provide real-time reports and analytics. The system may also model audit decisions such that audit decisions may be simulated for a one or more retail locations during different time periods.

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Malden, MA, United States of America

Aubrey Cheung