Google Inc.

Ashton Anderson

Andrew Stephen Tomkins

Shanmugasundaram Ravikumar

Sergei Vassilvitskii

Methods and apparatus are described herein for recommending candidates for consumption. A first set of one or more candidates for first time consumption by a user and associated utility scores may be identified. A second set of one or more candidates for reconsumption by the user may be determined. Utility scores of the second set of one or more candidates for reconsumption may be determined based on consumption history of the user and aggregate consumption history of a population of users of which the user is associated. A candidate to be recommended to the user for consumption may be selected from the first or second set. The candidate may be selected based at least in part on the utility scores of the first and second sets.

Growing community of inventors

San Francisco, CA, United States of America

Ashton Anderson