Google Inc.

Ashok Babu Amara

Sagnik Nandy

Chao Cai

David Allan White

Hui Sok Moon

Ming Lei

James Lee Wogulis

Robert A Walker

Evan Huang

Lik Mui

Japjit Tulsi

Paul Nicolas Muret

Cameron Michael Tangney

Eric W Ewald

Matthew Robert Jones

Bradley David Townsend

Neil Campbell Rhodes

Lucas Paul Hansen

Zhimin He

Madhu Kallazhi Vasu

Avi Mehta

Jerry Hong

Naomi Ben-Ayoun

Liren Chen

Stella Marie Laurenzo

Simon Wang

Nick Mihailovski

The subject technology provides configurations for propagating information from an initial analytics tracking data communication to subsequent analytics tracking data communications at an analytics server. In one example, the subject technology receives an analytics tracking data communication. The subject technology determines if the received analytics tracking data communication includes state changing information based on analytics tracking data included in the analytics tracking data communication. The subject technology then determines one or more attributes for propagating to subsequent analytics tracking data if the analytics tracking data communication includes state changing information. The state changing information are stored as one or more of the determined one or more attributes. The subject technology stores the analytics tracking data including the determined one or more attributes.

Persist and process analytics data dimensions for server-side sessionization

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

Conversion path performance measures and reports

Methods, systems and apparatus, including computer program products, for transferring, receiving, and storing multiple element data in a string of characters. Multiple data elements are sent in a string of delimited characters and have respective project identifiers, data types, and index numbers used to extract and store the data elements at a receiving computer.

Generic format for efficient transfer of data

Growing community of inventors

Mountain View, CA, United States of America

Ashok Babu Amara