Adobe, Inc.

Ashley Manning Still

Kevin Gary Smith

Oliver Isaac Goldman

Pradeep Saikalyanachakravarthi Javangula

Kent Andrew Edmonds

Thomas William Randall Jacobs

Govind P Balakrishnan

Techniques and systems are described to enable users to optimize a digital marketing content system by analyzing an effect of components of digital marketing content on audience segments, environments of consumption, and channels of consumption. A computing device of an analytics system receives user interaction data describing an effect of user interaction with multiple items of digital marketing content on achieving an action for multiple audience segments. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system generates data identifying different aspects that likely had an effect on the achieving an action on the items of digital marketing content, such as components of the items of digital marketing content, environments of consumption, channels of consumption. The analytics system outputs a result based on the data in a user interface.

Digital media environment for analysis of audience segments in a digital marketing campaign

Creative brief-based content creation is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects. Initially, the service provider system defines a schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Example services include surfacing mockup digital content to inspire content creators, surfacing content scores indicative of how the digital content being created is predicted to perform in relation to target demographic groups, and so on.

Creative brief-based content creation

Techniques and systems are described for analyzing components of digital content. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital content.

Digital media environment for analysis of components of digital content

Techniques and systems are described for analyzing components of digital marketing content as part of a digital marketing campaign. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital marketing content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital marketing content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital marketing content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital marketing content items for digital marketing campaigns.

Growing community of inventors

Atherton, CA, United States of America

Ashley Manning Still