Sas Institute Inc.

Ashish Mishra

Michael Ryan Chipley

Steven Todd Barlow

Leigh Anne Ward

Suchitra Balaso Chikhalkar

Amrut Shantaram Vaze

Sameer Waman Tatke

The computing device generates a classification model providing prediction data indicating predicted users in a target population who will respond to a target stimulus according to a predefined user response category. The computing device displays in GUI a graphical representation of a generated classification model and a plurality of options each specifying one of different objectives for determining a proportion of users in the target population to expose to the target stimulus. The computing device predicts proportion data indicating the proportion of users in the target population to expose to the target stimulus based on the determined location of the cut-off. The computing device issues one or more indications as to whether to use the classification model as a basis for exposing the proportion of users in the target population to the target stimulus according to the proportion data.

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Pune, India

Ashish Mishra