Yahoo! Inc.

Excalibur Ip, LLC

Vungle, Inc.

Oracle International Corporation

Arvind Gupta

Ian B Brayshaw

Kenta Umezu

Sean P Walker

Dominic Cheung

Stacy R Bennett

Douglas B Koen

Ashutosh Tiwari

Gopalakrishnan Venkatraman

Daniel Kang

Raymond Myers

Sasha Solomon

Michael Deignan

Wayne Chan

Curtis Duane Tuckey

Ashish Vora

Kara Lynn Sprague

Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event. The at least one ad is stored on the device prior to an actual ad play event. The system determines, just prior to the actual ad play event, a bandwidth for a connection between the device and the system. The system determines if any ad source includes at least one ad that is more likely to convert or cause user interaction than the ads stored on the device based on the bandwidth for the connection between the device and the system.

Systems and methods for determining advertising services at multiples times for delivering to devices from any ad source

A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.

System for providing mobile advertisement actions

A system is described for creating a separate data serving space for each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a keyword, a plurality of mobile data items corresponding to the keyword and a plurality of mobile carriers, and a search request. The interface may communicate with a user through a mobile device. The processor may be operatively connected to the interface and the memory and may store the plurality of mobile data items in the memory. The processor may receive a mobile search request from a user via the interface, and may determine the mobile carrier in communication with the interface. The processor may then retrieve the mobile data item corresponding to the keyword and the determined mobile carrier and may serve the retrieved mobile data item to the user.

System for creating separate data serving spaces for each mobile carrier in a plurality of mobile carriers

Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event.

Systems and methods for providing advertising services in a predictive manner to devices with an advertising exchange

Methods and systems are described for providing advertising services to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system sends a configuration file to the device in response to the configuration call. The configuration file includes different options for obtaining an advertisement (ad) to play on the device during an ad play event. The options include playing an ad cached on the device, obtaining at least one ad from an ad store of the system, and obtaining at least one ad from an advertising exchange that includes third party participants.

Systems and methods for providing advertising services to devices with an advertising exchange

A system is described for providing for a revenue generator to bid exclusively on mobile search traffic. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a mobile search request and a mobile advertisement associated with a revenue generator. The interface may communicate with a user and a plurality of revenue generators. The processor may receive bids on the keyword from the revenue generators. The bids may apply to the keyword when the keyword is searched for through the mobile carrier. The processor may receive the mobile search request from the user. The processor may determine if the mobile search request originated from the mobile carrier. The processor may serve the user the advertisement if the mobile search request originated from the mobile carrier, otherwise the mobile advertisement is not served for the keyword.

System for providing for a revenue generator to bid exclusively on mobile search traffic

A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.

Mobile click fraud prevention

A system is described for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a plurality of mobile advertisements and a mobile search request. The interface may communicate with a user and a revenue generator. The processor may receive, via the interface, the plurality of bids and the plurality of mobile advertisements from the revenue generator. Each bid and each mobile advertisement may be associated with at least one mobile carrier. The processor may receive from the user, via the interface, a mobile search request. The processor may determine which mobile carrier the mobile search request originated from and the processor may serve the mobile advertisement associated with the determined mobile carrier to the user.

System for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers

Disclosed is a method for facilitating quick mobile website creation by mobile advertisers, including providing access to an advertiser of a mobile marketing application that interfaces with an ad server, wherein the advertiser is authenticated for access to the ad server; enabling the advertiser to input to an interface of the application a plurality of content items selected from the group consisting of a descriptive text, an image, a phone number, and a hyperlink; presenting the advertiser with a go live option; automatically creating the mobile website to include the submitted content items when the go live option is selected, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subjecting the created mobile website to a plurality of error checks; and publishing the mobile website to a network through a mobile service provider system.

Mobile marketing application

A system is described for separating mobile search traffic from web search traffic. The system may include a processor, a memory and an interface. The memory may store a keyword, mobile data related to the keyword, web data related to the keyword, and a search request. The interface may communicate with a user. The processor may be operatively connected to the interface and the memory and may store the mobile data and web data in the memory. The processor may receive a search request from a user via the interface and may determine if the search request is mobile traffic or web traffic. The processor may then retrieve and serve the mobile data to the user if the search request is mobile traffic, or may retrieve and serve the web data to the user if the search request is web traffic.

System for separating mobile search traffic from web search traffic using keyword separation

A method of providing speech recognition resolution on an application server in a communication network includes receiving an utterance from an end-user, for example, at a Voice Gateway in response to a prompt by an application prompt, capturing the utterance, and dispatching it via the application server to a speech recognition provider. The method further includes performing item-matching via a search algorithm, returning items matching the utterance to the application server, and returning relevant utterance matches to the application, for example, on the Voice Gateway, for communication to the user.

Growing community of inventors

San Carlos, CA, United States of America

Arvind Gupta