International Business Machines Corporation

Arta B Chaudhury

Dinesh K Bhudavaram

Krishnakanth M Naik

Shyam K Ramachandra

A mechanism is provided for implementing an audience aware controlled video rendering mechanism for dynamically rendering an age-appropriate content based on identified audience demographics. Utilizing a plurality of segments for content that is to be rendered on a display, where each segment in the plurality of segments has an associated rating for age-appropriateness, a set of playlists is generated for the content where each playlist in the set of playlists comprises a different amount of segments that coincide with the associated rating for age-appropriateness. Age demographics for a set of viewers watching the content is evaluated and utilizing the identified age demographics an age-appropriate playlist from the set of playlists associated with the content is selected. The selected age-appropriate playlist is then rendered on the display.

Growing community of inventors

Cuttack, India

Arta B Chaudhury