Google Inc.

Arne Mauser

Wei Huang

Alexander Jay Cuthbert

John Sturdy DeNero

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting and distributing digital components based on predicted user attributes of users are described. In one aspect, a method includes obtaining data indicating content categories of content of the content pages accessed by the user during the user visits. A determination is made for an aggregate measure of each content category based on a quantity of user visits to content pages of the electronic resource of the publisher that included content classified as belonging to the content category. User attribute prediction data indicating previously predicted user attributes of the user is obtained. User attributes are predicted for the current visit of the user to the electronic resource of the publisher that is further used to select digital components for display with the electronic resource on a client device during the current visit.

Distributing digital components based on predicted attributes

A computer-implemented technique can include receiving, at a server from a mobile computing device, the server having one or more processors, an image including a text. The technique can include obtaining, at the server, optical character recognition (OCR) text corresponding to the text, the OCR text having been obtained by performing OCR on the image. The technique can include identifying, at the server, non-textual context information from the image, the non-textual context information (i) representing context information other than the text itself and (ii) being indicative of a context of the image. The technique can include based on the non-textual context information, obtaining, at the server, a translation of the OCR text to a target language to obtain a translated OCR text. The technique can include outputting, from the server to the mobile computing device, the translated OCR text.

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Mountain View, CA, United States of America

Arne Mauser