Conduent Business Services, LLC

Aritra Dhar

Shailesh Vaya

Atul Singh

Bhupendra Singh Solanki

Shubhi Sharma

Geetha Manjunath

Neeta Pande

The disclosed embodiments illustrate methods for displaying targeted content on a digital signage board (DSB). The method includes receiving encrypted profile information from each of a plurality of user-computing devices when the plurality of user-computing devices is in a proximity range of the DSB, wherein the DSB is associated with one or more products and/or services. The method further includes aggregating the encrypted profile information received from each of the plurality of user-computing devices to generate an aggregated encrypted profile. Further, the method includes transmitting the aggregated encrypted profile to a content server, wherein the content server decrypts the aggregated encrypted profile to select the targeted content from a content repository associated with the one or more products and/or services, wherein the targeted content is displayed on the DSB.

Method and system for displaying targeted content on a digital signage board

A method and a system are provided for interaction with a digital signage board. An electronic device receives, via a transceiver, a first metadata associated with a first grid displayed on the digital signage board that is configured to display a plurality of multimedia content items in a plurality of first cells of the grid. The electronic device receives, via the transceiver, a second metadata associated with the plurality of multimedia content items. The one or more processors in the electronic device display a second grid comprising a plurality of second cells that are based on the first metadata and the second metadata. The one or more processors in the electronic device further update a property associated with at least one of the plurality of second cells based on a user profile stored in the electronic device and the second metadata.

Methods and systems for interaction with digital signage board

The disclosed embodiments illustrate methods and systems for identifying a targeted content item for a user. The method includes receiving one or more encrypted first attributes of the user, and a first key. Thereafter, one or more content items are encrypted using the first key. The one or more content items are stored in a data structure such that the one or more content items are indexed in the data structure according to one or more second attributes of the one or more content items. Thereafter, at least one encrypted content item is retrieved from the data structure based on the one or more encrypted content items, the indexing of the one or more content items, and the one or more encrypted first attributes. The at least one encrypted content item is decrypted to generate the targeted content item.

Methods and systems for broadcasting targeted advertisements to mobile device

A method and a system for receiving targeted content are disclosed. In an embodiment, in a mobile device at least a first metadata corresponding to a first content displayed on a digital signage board is received, based on a predetermined action performed by the mobile device. The first metadata comprises at least a location of the digital signage board. A second metadata corresponding to one or more product categories associated with one or more products in vicinity of the digital signage board is determined, based on the location of the digital signage board. One or more user preferences are determined based on the first metadata and the second metadata. The targeted content is received on the mobile device based on the one or more user preferences.

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Konnagar, India

Aritra Dhar